Do you need a social media channel for your business? Which one is the best for your business?

Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok...

With so many social channels available, more questions arise. Does your business need a social media channel? Which one should you use to expand your brand? How many social media channels do I need for my business?

In the world of business, digital marketing is esential, helping companies to engage with their customers.

One of the main questions many people have is how to choose the proper social media channels for their business and how to manage all their accounts like a pro.

You don't have to be on all the channels; two or three channels with high-quality content leads to more conversions and customers.

You should know your goals and what media channels your target audience uses and only after that decide which social media to use for your business.

You have to know what kind of content you will use; video, images, text, or a combination.

Facebook is the best platform to use if you want to increase brand awareness.

If you are looking to generate more leads, then LinkedIn is more appropriate.

Instagram and Pinterest are the best channels if you sell products.

You have to be where your customers are, on the platforms they are using.

Your target audience will have specific characteristics in common:

- Demographic;

- Common interests;

- Similar behaviours.

To identify your business's target audience, you have to:

1. Ask your customers about their interests and habits.

2. Find out who is your competitor's audience.

3. Talk to people who are interested in your product.

4. Conduct researches interviews, surveys and in-home studies.

Sprout Social is a tool that can help you to analyse of your current followers. You will get information about the gender, age location of your existing followers. This information will help you decide of which social media to use.

Pew Research Centre is a tool that has conducted an analysis that outlines the critical demographics for many social media platforms.

When looking at your competitors' social media accounts, you have to check what social media accounts they have, what type of content they post, and how many likes and shares they got. You have to check how active your competitors are on social media and if their followers engage with the post.