LinkedIn is a professional social media network that creates professional relationships between LinkedIn's users. It is a fantastic opportunity for users of this social site to showcase their skills, education and experiences. As well as that, businesses can exploit the benefits of using this social network.
The benefits for businesses to use LinkedIn include:
1) Share content that engages your target audience:
You are creating shareable content which will prompt your target audience to engage with your business and increase reach to potential customers. Being flexible with the formats of your posts can increase target audience engagement. Forms include infographics, video and blog posts. However, businesses need to consider that their content should be authentic and align with their brand values.
2) Exposing your products and services to your audience
The main incentives for customers to follow brands are getting discounts, gaining information about the brand, and providing feedback about the businesses products or services through endorsements. As well as that, it's a great tool to inform consumers about products and how they should benefit customers.
3) Setting yourself apart from your competitors
Company description is an excellent feature on LinkedIn to display how you differentiate yourself from competitors.
Depicting the culture of your business through the news of your businesses achievements can attract new customers as they gain insight into the values of the brand, which resonate with them. The most efficient way to convey your company's mission is through authentic content such as posts, stories and infographics, creating a positive relationship with your customers.
4) Attracting job candidates dedicated to your brand's mission and vision
You can gain a plethora of information through your candidate's profile. Information extracted includes their experiences, skills and education. By hiring passionate employees, your company will thrive from employees who are aligned with the business's core values.
5) Staying tuned with your competitors' action
By following your competitors, you will gain a great insight into the trends in your industry and your competitors' achievements. You will be able to exploit the opportunities of monitoring what your target audience appreciates and their feedback to improve the industry's products or services.
This ultimately incentivises companies to create products that will benefit customers and fulfil their needs and wants.
LinkedIn contains many benefits that businesses should be aware of when creating business accounts on social media. They take into account attracting potential customers as well as strengthening relationships with existing customers.
Rawson, Richard. “6 Business Benefits of a LinkedIn Company Page.” Internet Marketing Agency Northern Virginia, Internet Marketing Agency Northern Virginia, Aug. 2015, rawsoninternetmarketing.com/social-media-6-benefits-linkedin-company-page/.
Comments